Kelsey Sparacia is the Public Affairs and Marketing Associate for GBX Group and Silverlode, where she supports the company’s marketing and communications strategy through media relations, public affairs, social media, and events. Kelsey helps advance GBX and Silverlode’s visibility and reputation by facilitating communications that strengthen community engagement and support the company’s broader mission and business objectives.
Kelsey brings expertise in public relations, event marketing, and content development. Her work spans media outreach, social media strategy, messaging, and the coordination of marketing initiatives that connect audiences to the GBX and Silverlode brands.
Prior to joining the team, Kelsey served as the Marketing Director for Salerno Group, where she led company-wide marketing initiatives and managed a team supporting multiple hospitality and event brands in Cleveland. Her background includes large-scale event marketing and coordination, public relations, social media, content creation, and email marketing.
Kelsey graduated summa cum laude from the University of Cincinnati’s Carl H. Lindner College of Business with a Bachelor of Business Administration in Marketing and a minor in Communications.